• Teresa Bulford-Cooper

10 Tips on how to startup a small business.

Updated: Nov 22, 2020

If you have ever dreamt of starting your own business now is an ideal time to start structuring and planning ready for it. However all businesses in their infancy find it difficult to get those first customers and get going. Having been in business for 40+ years I thought I would share some advice and tips how to startup and help get you going when you launch your new business.

 Are you networking on line?

 The main thing is to get talking to people. With networking there’s lots of low cost and free events out there. Look on Eventbrite and search for local online networking events bearing in mind where your perfect client would be.

• Have you been to see local businesses to tell them about your service? 

Could you ask them if you could run a demo from their place once a week/month and send out free invite to people? Can you put up posters/cards at their premises? 

 Ask the pubs &clubs

Can leave some cards and offer a referral payment (e.g. every customer you send me that become a client I will give you £5).

• Offer a referral system to dog groomers.

Essential for marketing on Google (people go by reviews, that’s why I am always chasing for them).

 • Google Business

Are you registered on Google My Business? If not get your business registered on there as soon as possible.

 • Give talks

Can you give a socially distanced talk/ demos anywhere? 

• Content is King!

Write short blogs and snippets on your Facebook page about case studies (use other people’s examples if you don’t have any yet) and talk about the benefits. Become the “to go person”. 

 • Social media

Are you on LinkedIn? • Have you got a Facebook business page? Send friend requests to increase your followers.

Be visual on social.

Build up a library of engaging photo and video content as these get most views and likes

If you’d like even more tips and advice, get my book “Ladies,Let’s Get Going - starting and growing your dream business,” available to order at all good bookstores or online platforms. Here’s a link for Amazon or you can order direct from me for a personally signed copy. 

P.S. I would love you to keep in touch so please sign up for my occasional newsletter and more tips - I promise never to share your details with anyone. If you would like a free 30min chat with me to see if I can help you get going or you just want to talk things through book a slot here with me.

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©2021 Teresa Bulford-Cooper